gbac Launches Association Practice Group With Association Veteran Gene Guilford as Practice Partner



North Haven, CT., September 16, 2013

gbac announced today the launch of its new Association Practice Group, to be led by Gene Guilford.

gbac’s Association Practice Group’s mission is to bring creativity and innovative solutions in working exclusively with trade associations. The practice will provide a full suite of services ranging from the development of health insurance and employee benefits marketplaces to association membership development, 360 degree association risk assessments, strategic planning, crisis management, legislative and regulatory affairs counsel, public & media relations, business valuations, mergers & acquisitions, membership affinity program development and advertising & marketing. The launch of our Association Practice Group is further evidence of gbac’s commitment to providing the very best products, services and expertise to our clients,” said Joseph A Bucci, Jr., CFO of gbac.

GGuilford“We’re excited to have Gene Guilford and his more than twenty eight years of success and experience as a trade association President and Chief Executive Officer on board to lead this practice. Combined with the other outstanding people and assets of gbac, we will be able to help associations and their members conquer the challenges of being in business in the 21st century and help both to grow and prosper.” added Michael P. Coppola, gbac President. “Our immediate goal is bringing a new private sector health insurance and employee benefits exchange to trade groups as we work to not only meet the challenges of the federal Patient Protection and Affordable Care Act, but the many other changes in the insurance industry as well.”

Guilford joins gbac after having spent ten years as the President and Chief Executive Officer of the Connectiguilford_foxnewscut Energy Marketers Association, preceded by his nearly eighteen years as President of the Maine Oil Dealers Association. Gene has been involved in everything from government and media relations to managing and developing health and workers’ compensation insurance trusts while building larger, stronger, vibrant and financially strong trade groups.

About gbac

gbac was originally formed to service brokers that did not specialize in health insurance. In the 1980’s, gbac lead the charge of introducing self-insurance to the market throughout the state of Connecticut. Throughout the 1990’s as insurance carriers changed and access to markets eroded, gbac continued to evolve as employee benefit specialists by diversifying the solutions they brought to market. Today, gbac has grown to be a full-service employee benefits and human resources consulting firm. Continual efforts are invested by our team to enhance our service model. gbac assists clients on a daily basis with the complexities of consumer-driven health care and health care reform. We stand committed to provide our clients, and the market, with the caring and compassionate service model that built our company over the last forty-one years.


gbac Association Practice Group


About gguilford

A successful executive well positioned to leverage extensive skill and experience in the business, government and political environments within which I have worked to bring energy, vision and skill to managing human capital, strategic planning, crisis management, corporate management, financial management, government and public affairs challenges. Positioning for the future in managing and directing change and as well as seeing and seizing opportunities others miss.
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