Author Archives: gguilford

About gguilford

A successful executive well positioned to leverage extensive skill and experience in the business, government and political environments within which I have worked to bring energy, vision and skill to managing human capital, strategic planning, crisis management, corporate management, financial management, government and public affairs challenges. Positioning for the future in managing and directing change and as well as seeing and seizing opportunities others miss.

We Are Almost Perfect Consumers, Except For…

August 31, 2014 We Americans are amazingly sophisticated consumers. So much so that fully 70% of our $18 trillion economy is consumer spending. We love to compare the prices and specifications of everything from toasters to cars to homes and … Continue reading

Posted in Association Health Insurance and Employee Benefit Marketplaces, GBAC APG News, Health Insurance Reform, Uncategorized | Leave a comment

The Strategic Planning Skill That Is Most Important But Most Overlooked

August 10, 2014 There are many skills and abilities that go into becoming successful, some we focus on during strategic planning. Many here talk of tools, metrics and other mechanical devices as though we can wed technology and humans and … Continue reading

Posted in GBAC APG News, Uncategorized | Leave a comment

If Someone Wants to Quote Your Health Insurance – Politely Tell Them That Era Is Over

August 6, 2014 Businessmen and women are used to insurance brokers bringing them an annual renewal, with “quotes” for costs, and these exercises are always filled with anxiety because the businessmen and women never know what is coming and cannot … Continue reading

Posted in Association Health Insurance and Employee Benefit Marketplaces, Association Human Resources, GBAC APG News, Health Insurance Reform, Uncategorized | Leave a comment

What Happened Yesterday in Federal Courts on the ACA? Depends Upon Who You Ask

July 23, 2014 Yesterday was either an earth shattering day in federal court for the Affordable Care Act, or it was a day that didn’t mean much at all. Which of these two visions gets the most attention depends upon … Continue reading

Posted in Association Health Insurance and Employee Benefit Marketplaces, Association Human Resources, GBAC APG News, Health Insurance Reform, Legislative and Regulatory Affairs, Uncategorized | Leave a comment

How Do You Assess Whether Your Association Is Properly Insured? Lessons From Which to Learn

July 29, 2014 Recently an association executive asked us a question about general rules, tools or guidelines about insuring an association, arising out of a recent quote where the magnitude of cost to the association for an insurance package had … Continue reading

Posted in Association Property & Casualty Insurance, GBAC APG News, Uncategorized | Leave a comment

Why Do Your Members Buy Benefits That Employees Don’t Like?

  July 23, 2014 85% of employees believe that their current benefits are not adequate to take care of their families, this according to a recently released Aflac survey reported in Employee Benefit Advisor on July 16th. Said another way, … Continue reading

Posted in Association Health Insurance and Employee Benefit Marketplaces, Association Human Resources, GBAC APG News, Health Insurance Reform, Uncategorized | Leave a comment

Making Your Association Safe for Change

  July 18, 2014 History tells us, or at least the story has it, that Henry Ford was once asked if his prospective customers were asked anything about the Model T before it went into production. Ford’s supposed response went … Continue reading

Posted in GBAC APG News, Uncategorized | Leave a comment

What Happened Yesterday in Federal Courts on the ACA? Depends Upon Who You Ask

July 23, 2014 Yesterday was either an earth shattering day in federal court for the Affordable Care Act, or it was a day that didn’t mean much at all. Which of these two visions gets the most attention depends upon … Continue reading

Posted in Association Health Insurance and Employee Benefit Marketplaces, Health Insurance Reform | Leave a comment

Why Does An Association Need a Crisis Communications Plan?

July 10, 2014 At some point, and it happens in all associations at one time or another, the leadership will receive a phone call from the media about something that has either just happened or is about to happen – … Continue reading

Posted in GBAC APG News, Legislative and Regulatory Affairs, Uncategorized | Leave a comment

Why Do Your Members Buy Benefits That Employees Don’t Like?

July 18, 2014 85% of employees believe that their current benefits are not adequate to take care of their families, this according to a recently released Aflac survey reported in Employee Benefit Advisor on July 16th. Said another way, only … Continue reading

Posted in Association Health Insurance and Employee Benefit Marketplaces, Association Human Resources, Health Insurance Reform | Leave a comment